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The Kissel Company was located in Hartford, Wisconsin and built high priced, luxury automobiles from 1907 until 1931. The company was started by a German immigrant family who made their fortunes in farming, and later by manufacturing farm supplies and building hardware. The most famous models built were the Goldbug Speedsters built during the 1920s and popular with celebrities. The Kissel Company introduced the eight-cylinder speedster in 1925 to compete with other models. Four passenger seating became available with the rear storage converted into a rumble seat.