By the 1930s, cars by the Detroit-based Hupp Motor Company were becoming very stylized automobiles that carried affordable price tags and offered advanced design features not seen in many affordably priced vehicles. By the early 1930s, Hupmobile was using some of the most significant 20th century designers to aid in vehicle designs. Among these were Amos Northup and Raymond Loewy. The most dramatically designed Hupmobile would be produced in 1934 and called the Aerodynamic Hupmobile. The new Aerodynamic model was largely designed by Loewy with help from Northup and featured dramatically faired-in headlamps, a three piece windshield and a tire-carrying fastback rear design.