Pierce-Arrow was a manufacturer of luxury cars located in Buffalo New York. The name was synonymous with class and distinction; Pierce-Arrow was the “old money” brand in the teens, twenties and thirties.
The Depression hit the luxury brands particularly hard, after 1932-1933 sales of the very top brands became soft as wealthy buyers opted for more modest options in new cars. Pierce-Arrow developed a very limited production show car called the “Silver Arrow” featuring a radically styled body—the fenders extended from their front peak all the way to the cowl, without the (then) traditional sweep downward to the running board. This styling feature also concealed the side mounted spare tires.