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Fresh new styling was introduced in the 1937 Ford product line. The design theme was a copy of the Lincoln Zephyr introduced the prior year. The front end featured a Vee-type grille, fuller front fenders with flared-in headlamps and front-opening alligator type hood. Windshield featured a two-piece design. Full steel roofs were standard on closed car models. Rear body styling included an integral full-width trunk with a one-piece opening door. Chassis improvements included a redesigned 4-wheel mechanical cable actuated brake system… “with steel from pedal to wheel.” Engine power is the Ford L-head 221 cu.in. V8 rated at 85 hp. Coupled to a 3-speed synchro transmission and live rear axle. Suspension is transverse leaf spring design front and rear. Wheel base is 112 inches. Base price for Model 78 Deluxe Convertible Sedan was $859.00 with model year production of 4378 units.