The Auburn Automobile Company of Auburn, Indiana was organized in 1900. Auburn started production of touring cars but as the company grew so did the product line. After World War I, Auburn lacked the funds to retool new products and sales began to decline. In 1924, E.L. Cord became the new general manager and did a re-design of existing inventory models with the result that the “new” Auburns began selling again. In 1928 Auburn introduced a boat-tail body style car called the Speedster, which soon gave Auburn the reputation as a builder of high speed sport cars.