After establishing General Motors in 1908 and then losing control of the company in 1910, Billy Durant started a new company in 1912 called Chevrolet. He wanted to build a lightweight, inexpensive car with a “European” flare so he hired Louis Chevrolet, a Frenchman to design his first cars. By 1915, Durant once again joined General Motors with the Chevrolet line. Made to compete with the Ford Model T, the Chevrolet sold well but would never be a true competitor. During 1923, Ford had built and sold nearly 2.3 million cars and Chevrolet would produce less than 300,000. The 490 series was offered with four body styles; a roadster, a coupe, a touring Victoria and a sedan. Chevrolet also offered a bare chassis to those who wanted to construct their own body.
This roadster is finished in its original black color, the only color offered that year. It has been the recipient of multiple awards at various US and Canadian car shows.